We were invited to create a large format poster campaign to help raise awareness of PACT, a charity campaigning against child abduction.
By utilising PACT researched data we were able to highlight just how big a problem child abduction is in the UK. To maximise impact we invested in some strong/bright/emotive imagery with an almost child-like appeal. Drawing a direct comparison between the amount of missing children and the particular mode of transport enabled us to provide individuals with a scale they could instantly relate to. The Challenge………. a very small window of opportunity at Tube Stations to grab attention, especially during the rush-hour commute.
Call to Action: Donate via text or QR code
We like to think that the results and subsequent feedback speak for themselves…